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Seeds of Change
High in Quality, Rich in Yield
About Us
In the 1960’s, the founding family introduced the soybean seed to the farmers of Madhya Pradesh, and raised their awareness about the nutritional benefits of this oilseed. They invested in processing facilities which created a market for farmers across India and created a safe and secure channel for them to get the best and most transparent pricing for their produce.
This movement and years of effort and handholding resulted in the Soybean crop to grow from a mere 100,000 MTS to over 12 Million MTS in two decades. However, the yield has now stagnated for multiple reasons, the foremost of which is the poor quality of seed available to the farmer.
Fast Forward to 2013 and that’s where we came in! We commenced our Research with Soybean seeds, and have delivered many resilient varieties to the Indian Market. Today we are a multi-faceted Seed Breeding, Production and Marketing Company, focused on providing the highest yielding and climate tolerant varieties across Grains, Oilseeds and Vegetable crops.
Our Ambition
Since 2013, we have undertaken a comprehensive soybean breeding program by using germplasm (or genetic resources) of seeds from across the globe that have desirable traits such as high oil content, greater pod size and count, and are drought and disease resistant.
Having launched these varieties to the market in 2018, we are now the leading Soybean Seed Research Company in India with our flagship varieties – MDS 1001 and MDS 2001, that have positively impacted the lives of millions of farmers in India. With this impact, we have expanded our Research in 2018 to be multi-faceted and to include Pulses, Cereals, Grains and Vegetables.
The Company will strive to achieve its objectives at a faster rate and utilise the presence of multi-seasons and trials in India as well as with the use of off-season nurseries to rapidly advance generations.
We are constantly looking for the most advanced breeding techniques available in order to achieve these goals, that include DNA marker technology, state of the art genomics, and also fingerprinting procedures will be utilised to accelerate modern variety development for India.
The Future
Hi-Rich Seeds aims to build a brand synonymous with trust, reliability and performance. Our team is working round the clock to work with our farmers to understand their needs and get their feedback on our product pipeline.
Over the last decade, we have gained the trust of millions of farmers in India and we will continue to work for them, and provide solutions that can help improve their yield and revenue in the face of the erratic climatic conditions that lie ahead.
Our Founders
Board of Directors
Ankesh Shahra
Michael Treytiak
Ravindra Kakani
Dr. Jagdish Kumar
David Hendrick